© Oxford University Press 2007.
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Brazil Learns What Works in Antismoking Campaigns: High Taxes and Graphic Photos
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The world is slowly learning how to curb smoking, and some countries are showing more success than others. In recent years, Brazil has taken steps that put it at the front of the pack.
Between 1989 and 2001, the fraction of adults who smoke in Rio de Janeiro, Brazil's largest city, dropped from 30% to 21%, compared with a drop in the United States from 25.5% in 1990 to 22.8% in 2001.
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J Natl Cancer Inst 2007 99: 585-586.