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Journal of the National Cancer Institute Advance Access originally published online on June 10, 2008
JNCI Journal of the National Cancer Institute 2008 100(12):830-831; doi:10.1093/jnci/djn179
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© The Author 2008. Published by Oxford University Press.

EDITORIALS

Risky Business: Tools to Improve Risk Communication in a Doctor's Office

Michael J. Thun, Lindsay M. Hannan, Michael Stefanek

Affiliations of authors: Department of Epidemiology (MJT, LMH) and Surveillance Research and Behavioral Research Center (MS), American Cancer Society, Atlanta, GA

Correspondence to: Michael J. Thun, MD, Department of Epidemiology and Surveillance Research, American Cancer Society, 250 Williams St, Northwest, Atlanta, GA 30303-1002 (e-mail: michael.thun@cancer.org).

The first 10% of the full text of this article appears below.

Imagine if the waiting room of every doctor's office had an inexpensive device that allowed patients to understand their true health risks and the benefits to be gained from modifying various behaviors. Ideally, this device would be simple, readily accessible, have high visual impact, and generate feedback that is personalized to the individual. The paper by Woloshin et al. (1) in this issue of the Journal is a step in that direction. It presents simple risk charts that could be taped to the wall . . . [Full Text of this Article]


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