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Journal of the National Cancer Institute Advance Access originally published online on November 13, 2007
JNCI Journal of the National Cancer Institute 2007 99(22):1660-1663; doi:10.1093/jnci/djm244
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© Oxford University Press 2007.

NEWS

Cancer, Medical Groups Campaign for Uninsured

Liz Savage

The first 10% of the full text of this article appears below.

While watching your favorite prime-time TV show, you may have seen a new message from the American Cancer Society. "This is what a health care crisis looks like to the American Cancer Society," a narrator says, as images of cancer patients flash on screen. These are the "people with cancer but without insurance; countless others with insurance, just not enough to cover something as devastating as cancer."

This commercial is part of the cancer society's nationwide media campaign aimed at educating the nation about the need for universal health insurance. ACS has dedicated their entire advertising budget of $15 million per year to the campaign. "We set a goal to make health care the leading domestic issue in the coming election season," said Richard Wender, M.D., national volunteer president of the organization.

To meet this goal, ACS is spreading the word with ads . . . [Full Text of this Article]


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