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JNCI Journal of the National Cancer Institute 2005 97(9):617; doi:10.1093/jnci/97.9.617-a
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© 2005 Oxford University Press

MEMO TO THE MEDIA

Press Release

Study Examines Influence of Celebrity Endorsements of Cancer Screening

Sarah L. Zielinski

jncimedia@oupjournals.org
301-841-1287
Journal of the National Cancer Institute

The first 10% of the full text of this article appears below.

More than one-half of adults surveyed nationwide had seen or heard celebrity endorsements of cancer screening tests, and more than one-fourth of those who had seen or heard an endorsement reported that it made them more likely to undergo the promoted screening test, according to a new study . . . [Full Text of this Article]


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