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JNCI Journal of the National Cancer Institute 2003 95(13):934-935; doi:10.1093/jnci/95.13.934
© 2003 by Oxford University Press
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Journal of the National Cancer Institute, Vol. 95, No. 13, 934-935, July 2, 2003
© 2003 Oxford University Press

NEWS

Food Fight: NCI Aims for Consumer Clarity With Complaint Against Dairy Group

James Schultz

The first 10% of the full text of this article appears below.

Nutritional guidelines traditionally have not been adjudicated. But a trademark infringement complaint filed by the National Cancer Institute with the U.S. Patent and Trademark Office (PTO) against Dairy Management Inc. (DMI) could set a precedent.

In its objection, filed in early April, NCI alleges that consumers may become confused about optimal health practices because DMI’s adoption and use of the slogan "3-A-Day" for a campaign encouraging regular dairy-product consumption directly competes with NCI’s "5 A Day," which urges consumers to eat five or more servings of fruits and vegetables daily.


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  		The National Cancer Institute has filed an opposition with the U.S. Patent and Trademark Office alleging that the 3-A-Day slogan . . . [Full Text of this Article]

 

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