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JNCI Journal of the National Cancer Institute 2002 94(3):160-161; doi:10.1093/jnci/94.3.160
© 2002 by Oxford University Press
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Journal of the National Cancer Institute, Vol. 94, No. 3, 160-161, February 6, 2002
© 2002 Oxford University Press

NEWS

New Cigarette Advertisements Reignite Debate on Safety

Tom Reynolds

Two tobacco companies in November introduced cigarettes featuring novel technology designed to deliver lower doses of carcinogens to smokers, suggesting that they may be a healthier alternative to standard cigarettes.

But antismoking forces condemn the marketing of the new cigarettes. They point out that there is no proof these products are safer that and such claims may give smokers a baseless excuse not to quit and others an excuse to start smoking.

Vector Tobacco of Durham, N.C., touts Omni as "the first reduced carcinogen cigarette." Vector’s parent company owns the Liggett Group, which makes discount-priced cigarettes and, until 1999, made Chesterfields, L&Ms, and Larks. Company president and chief executive . . . [Full Text of this Article]


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