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JNCI Journal of the National Cancer Institute 2002 94(15):1119-1120; doi:10.1093/jnci/94.15.1119
© 2002 by Oxford University Press
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Journal of the National Cancer Institute, Vol. 94, No. 15, 1119-1120, August 7, 2002
© 2002 Oxford University Press

NEWS

Pharmaceutical Companies Adopt New Guidelines for Marketing

Tom Reynolds

The first 10% of the full text of this article appears below.

GoResponding to growing criticism of the marketing techniques drug makers use to promote their wares among physicians—including lavish meals and sports tickets, resort trips and golf balls—the pharmaceutical industry’s trade association has issued new guidelines to curb excessive gift-giving.


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  		The modest value of pens and other trinkets given away by drug companies makes them exempt from new marketing guidelines, which are aimed at stopping excessive gift-giving. (© 2002 Walrusworks )

 
The Pharmaceutical Research and Manufacturers of America (PhRMA) unveiled its new marketing code in April, and the guidelines went into effect July 1. The aim, says the association, is to preserve the informational value of contacts between doctors and the industry’s 80,000 sales representatives, while scaling back on the junkets, feasts, and giveaways that critics charge can inappropriately influence doctors to prescribe the companies’ products.

The code states that gifts worth $100 or less . . . [Full Text of this Article]


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