© 2001 by Oxford University Press
Journal of the National Cancer Institute, Vol. 93, No. 24, 1838-1840,
December 19, 2001
© 2001 Oxford University Press
NEWS |
Eastern European Drug Makers Are Newest Players in Volatile Market
Emerging from almost half a century of government ownership, newly privatized Central and Eastern Europe drug makers are poised to intensify competition in Western European and North American pharmaceutical markets.
But many in the drug industry are asking whether a foray into Western markets will lower prices for cancer patients or simply provide new "strategic partnerships," opening up extensive Eastern European distribution networks to large multinational brand name pharmaceuticals.
"We launched a new strategy to begin market operations in Europe and the United States in 1998 immediately after the Russian economic crisis," said Zsuzsa Beke, spokesperson for Eastern Europes oldest pharmaceutical house, Gedeon Richter, Ltd., Budapest, Hungary.
Of more than $262 million in total sales 2 years ago, $53 million came
Fine Chemicals
Targeting EU Markets