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JNCI Journal of the National Cancer Institute 2001 93(20):1520-1522; doi:10.1093/jnci/93.20.1520
© 2001 by Oxford University Press
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Journal of the National Cancer Institute, Vol. 93, No. 20, 1520-1522, October 17, 2001
© 2001 Oxford University Press

NEWS

The Age of Breast Cancer Awareness: What Is the Effect of Media Coverage?

Nicole Gottlieb

This month, the magazine racks are lined with covers advertising stories about breast cancer. The stories have become almost a seasonal reminder: It must be October, Breast Cancer Awareness Month.

The most recent figures from the National Center for Health Statistics clearly list heart disease as the leading cause of death in women overall. All cancers combined are the second leading cause of death. A closer look at cancer-related deaths among women reveals that lung and bronchus cancer top the list; breast cancer is second. For some women, breast cancer—not lung cancer or heart disease—is the disease that they fear most, and stories about breast cancer abound in consumer magazines for all ages.

"I think that one reason that breast . . . [Full Text of this Article]

Age as a Risk Factor

Misplaced Worries

Adverse Impact?


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