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JNCI Journal of the National Cancer Institute 1999 91(18):1534-1536; doi:10.1093/jnci/91.18.1534
© 1999 by Oxford University Press
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Journal of the National Cancer Institute, Vol. 91, No. 18, 1534-1536, September 15, 1999
© 1999 Oxford University Press

NEWS

Charity Volunteers Face Forward With A New Look

Tom Reynolds

The conventional image of a charity volunteer used to be the neighborhood mom going door to door with collection box in hand, or the retiree stuffing envelopes for mass mailings. In the past two decades, cancer charities, like other nonprofits, have changed with the times.

Today's volunteers can raise money to defeat cancer not only by running, walking, or cycling, but by racing a sailboat, taking a sporty new BMW out for a spin, or even turning discarded clothes into haute couture (see box).

Executives at leading cancer charities said the new breed of volunteers are often busy people who are committed to helping others, but who guard their time carefully. Far more than previous generations, they insist their time spent in charity . . . [Full Text of this Article]

Targeting Recruitment

Sports Ties

Fast Track


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