Journal of the National Cancer Institute Advance Access originally published online on May 12, 2009
JNCI Journal of the National Cancer Institute 2009 101(10):706-707; doi:10.1093/jnci/djp134
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© Oxford University Press 2009.
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Can Communications Reduce Racial Disparities? Two Programs Take on Breast Cancer
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Despite substantial progress in reducing overall U.S. cancer death rates over the past decade, black Americans continue to have higher mortality rates for major cancers, including breast, colon, and prostate. The reason for these disparities is not clear. Some believe that communication strategies are at fault.
"Health professionals haven’t done a very good job of making sure that cancer information reaches low-income and minority populations," said Matthew W. Kreuter, Ph.D., a professor of social work and medicine and director of the health communication research laboratory at Washington University in St. Louis. At the annual prevention meeting of the American Association for Cancer Research in November, Kreuter and others presented evidence suggesting that tailored communications strategies, aimed at increasing mammography rates in black communities, are effective.
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Kreuter and his colleagues, working with 1,227 women in poor black
Targeting Young Women
More Research Needed